Owner questions · 9 min read

What does a business broker do?

A business broker sells a privately held company on the owner's behalf: prices it on verified earnings, markets it without naming it, screens buyers, negotiates the offer and manages diligence to closing. The broker earns a success fee, typically 8 to 12 percent of the price, only when the sale closes. Most handle companies under about $2 million in value.

What is a business broker?

A business broker is an intermediary who represents the owner of a private company in its sale, the way a real estate agent represents the seller of a building, except that the thing being sold is a going concern with customers, employees, equipment, a lease and three years of tax returns. The broker's job is to turn that company into something a stranger will pay for, find the stranger, and get the deal to the closing table without the business losing value along the way.

The trade divides roughly by size. Business brokers work the Main Street and lower middle market, companies worth up to about $2 million, where the buyer is usually an individual with an SBA loan. Above that, the same work is done by M&A advisors and investment bankers, who run a curated process for strategic and private-equity buyers and charge a retainer plus a sliding fee. The line is blurry and the title is not protected in most states; the difference is spelled out in business broker vs. M&A advisor. Illinois is one of the few states that regulates the work itself, under the Business Brokers Act of 1995, administered by the Secretary of State, which is why a registration line sits at the bottom of every page on this site.

What a broker is not: a lawyer, an accountant, a lender or an appraiser. A good one works alongside all four and knows what each will ask for. A CPA-led firm, which is what Lakeshore is, does the accountant's part of the job in-house, and that changes the order of the work, which is covered below.

What does a business broker do, step by step?

Seven jobs, in the order they happen on a sale. The fee is earned only if all seven get done; the first one is where most of the price is won or lost.

StageWhat the broker doesWhat you still do
1. Value the businessRebuilds the earnings from the tax returns and bank statements into seller's discretionary earnings or EBITDA, documents every add-back, and sets an asking price against what comparable companies actually closed forHand over three years of returns, the year-to-date P&L and balance sheet, payroll and revenue by customer
2. Package itWrites the one-page blind profile that does not name the company and the confidential information memorandum that does; builds the data roomAnswer the questions the memorandum raises, usually about customers, people and the lease
3. Market it confidentiallyLists the blind profile on the marketplaces buyers watch (BizBuySell and its peers), works a direct list of competitors, roll-ups and searchers, and requires a signed NDA before anyone sees a financial statementDecide who may never be approached: a competitor, a key customer, a supplier
4. Screen the buyersChecks each buyer's funds, financing and fit before they learn the name of the business; an SBA pre-qualification on the business itself, arranged early, sorts real buyers from browsersMeet the two or three buyers who clear the screen, usually after hours, off the premises
5. Run the offersBrings several buyers to the table at once, compares offers on price, cash at closing, seller note, earn-out and transition terms, and negotiates the letter of intentPick the buyer; the broker tells you what each offer is really worth after the terms
6. Manage diligenceRuns the data room, answers the buyer's accountant's requests in order, keeps the lender's file moving, and holds the price when the first surprise arrivesKeep the business running; a company that slips during diligence is repriced at closing
7. CloseCoordinates the attorneys on the purchase agreement, the SBA lender, the landlord's lease assignment, and in Illinois the bulk-sales notices: Form CBS-1 ten business days before closing, the Cook County and City of Chicago notices 45 days beforeSign, then stay 30 to 90 days for the transition agreed in the letter of intent

Start to finish, that calendar runs six to ten months for a company under $2 million in value and about a year above it, according to the IBBA and M&A Source Market Pulse survey for the second quarter of 2026; the Chicago-metro median listing in 2025 spent 179 days on the market (BizBuySell). The month-by-month version is in how long it takes to sell a business, and the papers each stage needs are in the documents needed to sell a business.

By a success fee, charged as a percentage of the sale price and paid at closing out of the proceeds. In Chicago and across Illinois the usual range is 8 to 12 percent, and 10 percent is the number you will hear most. Under about $1 million many brokers also set a minimum fee of $10,000 to $25,000; above about $2 million the fee usually slides, so a Double Lehman scale nets 6 to 9 percent on a $3 million sale. Some firms add an upfront retainer or a marketing fee; most Main Street brokers do not. Lakeshore charges 10 percent at any size, agreed in writing before the business goes to market, with no retainer. The structures, the clauses that cost owners money and the fee worked out at each sale price are in business broker fees in Chicago.

What that comes to per deal depends entirely on the price. On the median Chicago-metro sale of 2025, $265,590 (BizBuySell), a 10 percent fee is about $26,600, which is why the minimum exists. On a $1.5 million machine shop it is $150,000, and the broker has usually spent six to nine months earning it. Because the fee is paid only at closing, a broker who lists twenty businesses and closes eight is paid on eight; the economics push brokers toward companies that will actually sell, which is worth knowing when one tells you yours will.

Do business brokers work for buyers?

Usually not. A listing broker is engaged by the seller, paid by the seller and owes the seller the duty of getting the best price and terms. The broker will be courteous and useful to a buyer, will send the financials after the NDA and will walk a buyer through the SBA process, but the buyer should read everything the way a buyer's accountant would, because that is the only person in the room working for them. Buy-side engagements exist, where a buyer retains a broker to find and approach companies that are not listed, and they are paid by the buyer, often as a retainer plus a fee at closing. Dual agency, where one broker represents both sides, is legal in most places and is the arrangement to be most careful about. Lakeshore represents sellers; when we buy a business ourselves we say so in writing up front and take no fee.

What does a business broker not do?

A broker does not set the price. The buyer's accountant and the buyer's lender set the price, and the broker's job is to put a defended number in front of them before they can set a lower one. A broker does not draft the purchase agreement; that is the attorneys' work, and the SBA's own guide to selling a business tells owners to have one review it. A broker does not give tax advice, though a CPA-led one will tell you what the allocation on IRS Form 8594 does to the proceeds before you agree to it. A broker does not finance the deal, though the good ones know which SBA lenders close and which do not. And a broker does not run your company for the six to nine months it is on the market. In our experience that last point is where unrepresented sales come apart: the owner spends the year selling instead of operating, revenue slips, and the price moves at closing.

A broker also cannot make a company worth more than its books say. Where a buyer's accountant finds cash-basis books with no monthly close, one customer over about 20 percent of revenue, or a business that cannot run without the owner, the broker can price around the problem or help fix it, but cannot make it disappear. Fixing those items before the listing, rather than explaining them during diligence, is the whole of preparing a business for sale.

What does a CPA-led business broker do differently?

The order of the work. A conventional brokerage starts with the listing and lets the buyer's accountant find the problems. A CPA-led one starts with the audit, before there is a buyer: the earnings are rebuilt from the tax return line by line, the add-backs are tested against what a lender will accept, the working-capital target is set, and the deal file is assembled before the first NDA goes out. Lakeshore does that first step as a free confidential value range (revenue, industry and an email; two business days) and, where the fixes are structural, as a two-week Exit-Readiness Review for $4,500, credited against the success fee if we later list the business. The marketing, screening, negotiation and closing that follow are the same seven jobs in the table above. What changes is that the buyer's accountant finds the deal file already waiting, and the 60 to 90 days from the letter of intent to closing are spent closing.

Do I need a business broker to sell my business?

Not always. Hire one when buyers have to be found, the sale has to stay quiet and the company is worth more than about $1 million. Sell without one when the buyer is already known, the sale is to an employee or family, or a 10 percent fee outweighs what the broker would add. The five-question test, the break-even arithmetic and how to vet a Chicago broker before you sign are in should I hire a business broker. If you want to know what the business would bring either way, the value range costs nothing and commits you to nothing.

The job is not finding a buyer. Buyers are easy to find. The job is putting a number in front of the buyer's accountant that survives ninety days of questions.

Marc E. Marcus, Managing Advisor

Start with the number

Find out what the business would bring today. Free.

Revenue, industry, and where to send it. Within two business days you'll have a CPA-prepared value range and a note on which of the seven jobs above would take the longest for your company. Nothing to sign.

Quick answers

What a business broker does, answered.

What is a business broker?

An intermediary who represents the owner of a privately held company in its sale: values the business, markets it confidentially, screens buyers, negotiates the offer and manages diligence to closing. Business brokers generally handle companies worth up to about $2 million; above that the work is done by M&A advisors. Illinois regulates business brokers under the Business Brokers Act of 1995.

What does a business broker do for a seller?

Seven things: rebuilds the earnings into seller's discretionary earnings or EBITDA and prices the company on evidence; writes the blind profile and information memorandum; markets the business without naming it and takes NDAs before releasing financials; screens buyers for funds and financing; brings several offers to the table and negotiates the letter of intent; runs the data room through diligence; and coordinates attorneys, lender, landlord and the Illinois bulk-sales notices to closing.

How does a business broker get paid?

A success fee of 8 to 12 percent of the sale price in Chicago and across Illinois, paid at closing out of the proceeds; 10 percent is the most common figure. Smaller sales often carry a $10,000 to $25,000 minimum, and sales above about $2 million use a sliding scale such as Double Lehman, netting 6 to 9 percent. Lakeshore charges 10 percent at any size, agreed in writing before going to market, with no retainer.

How much do business brokers make per deal?

It depends on the sale price. At a 10 percent fee, the median Chicago-metro sale of 2025 ($265,590, BizBuySell) pays about $26,600, which is why minimum fees exist; a $1.5 million sale pays $150,000; a $3 million sale on a Double Lehman scale pays about $240,000, or 8 percent. The fee is paid only when the sale closes, usually six to ten months after the engagement.

Do business brokers work for buyers?

A listing broker works for the seller, is paid by the seller and owes the seller the best price and terms. Buyers get courtesy, the financials after an NDA and help with the SBA process, but should rely on their own accountant and attorney. Buy-side brokers exist and are paid by the buyer. Dual agency, one broker for both sides, is legal in most places and deserves the most scrutiny.

What is the difference between a business broker and an M&A advisor?

Size and method. A business broker sells companies under about $2 million in value to a wide pool of mostly individual buyers for an 8 to 12 percent success fee. An M&A advisor runs a curated, competitive process for companies from about $5 million in revenue or $1 million of EBITDA, for a retainer plus a sliding fee. The title is not protected in most states; Illinois regulates business brokers by registration.

Do business brokers need a license in Illinois?

Illinois regulates business brokers under the Business Brokers Act of 1995, administered by the Secretary of State's Securities Department, which maintains a registration that owners can check a broker against. Federal law exempts M&A brokers from SEC broker-dealer registration for private companies under $25 million of EBITDA or $250 million of revenue. Neither rule measures competence. Lakeshore offers sale representation subject to applicable Illinois registration.

Should I hire a business broker?    Business broker fees in Chicago    Business brokers in Chicago

Seven jobs. The first one decides the price.

Thirty minutes with a CPA on what the business would bring today and which of the seven would take longest for yours. Or call the office, weekdays 9 to 5.